Dr. L. Gregory Henley, Ph.D Screen Alonzo Herndon Documentary "Slavery to Legacy: The Alonzo Herndon Story" for the RICE Team

From Slavery to Legacy: A Love Letter to Atlanta and the Herndons Who Helped Build It

There’s a running joke among those of us who call Atlanta home: When people ask about moving here, we smile and say, “We’re full.” But please don’t mistake our Southern charm for hostility. We love the transplants, but we loathe the traffic bottlenecks. 

Still, as someone born and raised in Atlanta and the surrounding metro area, my frustrations go deeper than the congestion on I-285 or the glamorized depictions of our city on reality TV. What gets under my skin is how often new residents—and even some lifelong locals—fail to invest in understanding the rich, complex history that makes this city more than just a hub for film shoots and trap beats. 

Atlanta is a city steeped in legacy. Every corner whispers the stories of civil rights leaders, educators, entrepreneurs, and unsung heroes whose shoulders we still stand on. And thanks to people like Dr. Gregory Henley, we have more opportunities to hear those stories told with reverence and clarity. 

Recently, I had the pleasure of attending a screening of Slavery to Legacy: The Alonzo Herndon Story at the Russell Innovation Center for Entrepreneurs. As a Morris Brown College alumna (and I should mention it’s one of the very institutions Alonzo and his son Norris Herndon supported) it felt personal. This wasn’t just a film; it was a homecoming. 

Before the lights dimmed, Dr. Henley spoke with the audience about why he chose to chronicle the life of Alonzo Herndon. His passion for preserving Black entrepreneurial legacy was clear, and his storytelling didn’t disappoint. 

“Watching this sometimes makes me angry because of some of the parallels of what Alonzo faced and what we are facing today,” Dr. Henley shared with the audience. “This isn’t just a history lesson, it’s a reflection of how far we’ve come and how far we still have to go.” 

That truth echoed throughout the room. 

The 45-minute documentary peeled back the layers of a man born into slavery in 1858, fathered by a white slave owner. And showed how he rose from those impossible circumstances to become Atlanta’s first Black millionaire. He left Social Circle, Georgia, with just $11 in his pocket and carved a path from sharecropper to master barber. But Herndon’s barbershops weren’t your everyday neighborhood spots. They catered exclusively to a white clientele and served as funding engines for his other business ventures, including real estate and insurance. 

One part of the film that hit me hard was learning how one of his barbers was killed during the Atlanta Race Riots. It was a stark reminder that Black success has always come at great risk. 

Herndon eventually founded Atlanta Life Insurance Company in 1905—a legacy that continued through his son, Norris. What stood out to me most was learning about Norris’ mother, Adrienne, a teacher and actress who taught at Atlanta University (now Morris Brown College) alongside none other than W.E.B. Du Bois. It was Adrienne who first exposed Alonzo to Du Bois and the Niagara Movement, which eventually laid the foundation for the NAACP. 

These weren’t just historical footnotes. These were names and institutions that helped shape my own educational and professional journey. To see that legacy presented with such care reminded me how interconnected our past and present truly are. 

The film also reinforced just how instrumental the Herndon Family was in creating Atlanta’s Black middle class. Their support for HBCUs, charitable organizations, and the church wasn’t just philanthropic, it was revolutionary. 

Hearing reflections from leaders like Ambassador Andrew Young, Dr. Dwight Andrews, and Dr. Hermon Mason Jr. only added more depth. Their insights confirmed what many of us already know but need to be reminded of: that our ancestors’ stories are blueprints for resilience, entrepreneurship, and excellence. 

Dr. Henley’s work should be required viewing in classrooms across Georgia. After watching the film, I shared with Dr. Henley how critical it is that we have more education about our historical business success stories. 

There are so many people moving to Atlanta every single day. But my hope is that they don’t just move to this city—they become a part of it by learning about the people who built it. People like Alonzo Herndon. 

To say I left the screening inspired would be an understatement. I left recharged. Grounded. And prouder than ever to be a daughter of a city forever tied to the Herndons’ legacy. 

To learn more about the film, how to sponsor, or to watch the trailer, visit www.slaverytolegacy.com. 

Terri-Nichelle Bradley

Terri-Nichelle Bradley is the Founder and CEO of Play at Brown Toy Box. Bradley believes that Black children should see themselves positively represented in every space the experience regularly, starting with their toybox and the toy aisle. Bradley, an equity in play advocate, is on a mission to disrupt the $27B toy industry by creating a brand that reflects the world we live in today. Launched in 2017 as a STEAM kit, Brown Toy Box evolved into a full-scale educational toy company producing and curating STEAM toys, media, and experiences for centering and celebrating Black children in a manner all children can enjoy, learn, and have fun. Prior to starting Brown Toy Box, Bradley led a communications consultancy working with Fortune 500 companies in campaigns designed to connect with the African American community. Prior to that, Bradley served as the VP of Corporate, Crisis, and Public Affairs for the world’s largest global PR agency. Bradley has been awarded the Civic Impact Award, was recognized as a 2019 Atlanta’s Top 100 Businesswomen of Influence by the Atlanta Business League, acknowledged on the 2020 Who’s Who in Black Atlanta list of influential leaders and most recently named to Inc. Magazine’s 2020 Female Founders 100 list. Brown Toy Box is sold in Target stores nationwide, with Amazon, over 30 museums including the Smithsonian National Museum of African American History & Culture, as well as other independent specialty toy stores and retailers. Learn more at browntoybox.com

Stefan Miller

Stefan Miller is the Co-Founder and CMO for Young King Hair Care, which launched in December 2019. Young King Hair Care is a multicultural grooming and lifestyle brand company with tailored offerings catering to specific needs of young men of color. Stefan is a marketing professional with 15+ years of experience across marketing, sales and consulting in the CPG and tech industries. At Young King, Stefan has been featured in over 75+ national publications, was recognized by Mintel as one of the top US brand innovations of 2021, partnered with Disney and Marvel Studios for Black Panther: Wakanda Forever, and was a participant on Season 13 of ABC’s Shark Tank. Currently Young King Hair Care is available in multiple retail partners, including Target, Walmart, and CVS, selling in over 3,000 stores across the US. Prior to founding Young King Hair Care, he led business strategy and marketing communications, while launching innovations across multiple billion-dollar brands and categories at IBM, Johnson & Johnson, General Mills, Coca-Cola, and Red Bull. Stefan L. Miller Bio Stefan holds an MBA from Kellogg School of Management at Northwestern University with concentrations in Brand Marketing, Media Management and Management in Organizations, and is a proud HBCU alum of Morehouse College with a BA in Business Administration. He currently lives with his wife and co-founder Cora and 2 kids, Kade and Cree in Atlanta, Georgia. Learn more at youngkinghaircare.com

Ceata E. Lash

Ceata E. Lash, CEO and founder of PuffCuff has emerged as a pioneering figure in the natural hair accessory industry, holding the distinction of being the first African-American woman to secure four US patents in this domain. Her journey to entrepreneurship was built upon a 30-year career as a graphic designer, which laid the foundation for launching PuffCuff in 2013. Ceata’s innovative leadership has earned her prestigious accolades, including the President’s Innovation Award from Sally Beauty and the New Voices + Barefoot Wine Beauty Business Grant. These achievements have placed her among the top female founders featured in Inc. Magazine. Committed to lifelong learning and growth, Ceata has completed the Goldman Sachs 10K Small Businesses National Cohort and was part of the inaugural Amazon Black Business Accelerator Cohort. Her recent completion of the “Building a Successful Diverse Business” program at Tuck Executive Education, Dartmouth, further underscores her dedication to continuous improvement and leadership in the business world. Learn more at thepuffcuff.com