Black prosperity multiplied through business ownership

Transformational change requires strong partnerships and impact-driven collaboration. We have developed incredible momentum, and in the face of COVID-19 and current social climate, the necessity to provide access, opportunities, and resources to the Black business community is more critical than ever.

We need systems to facilitate growth by design rather than support systems designed to prevent it.

We're here from ideation through acceleration and beyond to connectivity and the resources needed to build stronger business leaders, better communities, and more profitable businesses. Creating jobs, increasing wealth, and advancing Black pathways.

Where there is one Black-owned business, we can make it two. Where there are 100, we can create 200. Imagine the jobs, wealth, and community, we will build through The Russell Center.

Too many Black-owned businesses are systematically cut off from the capital they need.

Not here.

Through our relationships with banks, venture capital funds, angel investors, and community development financial institutions we can help you break through the single biggest barrier to Black entrepreneurship.


The lasting impact of RICE’s mission fulfilled will be sustaining Atlanta’s Black-owned businesses and RICE Stakeholder through the COVID-19 crisis and over the long term.

A Generator for All Businesses

Our Big IDEAS platform meets you where you are on your journey from startup to scale-up, while giving you the practical knowledge you need to grow your business.



Tenant Partners

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