The RICE Report: 

Volume 1

Our first RICE Report shares why we exist, the work RICE is driving, and the impact we’re creating.

Black prosperity multiplied through business ownership

Transformational change requires strong partnerships 
and impact-driven collaboration. We have developed incredible momentum, and in the face of COVID-19 and current social climate, the necessity to provide access, opportunities, and resources to the Black business community is more critical than ever. We need systems to facilitate growth by design rather than support systems designed to prevent it. We’re here from ideation through acceleration and beyond to connectivity and the resources needed to build stronger business leaders, better communities, and more profitable businesses. Creating jobs, increasing wealth, and advancing Black pathways.

Build. Black. Business.

Our mission is to multiply thriving Black businesses and produce new economic value in our City and beyond.

Our aim – by 2034:

Generate and 
accelerate 1,000 Black-owned businesses
Contribute to the creation of 3,000 new jobs
$ 0 Billion
Produce $2 Billion in New Economic Value*

*Measurable, financial gains driven directly by the RICE Ecosystem

Russell Innovation Center for Entrepreneurs

Serving Entrepreneurs From Start Up Through Scale Up

Our signature learning platform, Big IDEAS, meets Black entrepreneurs where they are to offer the practical knowledge and resources they need to create thriving, sustainable businesses.


Slide 1

"When we first became RICE Stakeholders, it felt amazing, they were giving us resources… it has really helped us scale to the next steps of our business.”

—Zoe Oli

RICE Stakeholder, CEO, Beautiful Curly Me
Slide 1

"I started off in the Develop Stage and I graduated to Execute, I’m very excited about that and the things that I learned in Develop; it made me not just a better person but a better businessman."

—Louis Deas

Owner, Founder & CEO of Try Deas & Other Treats
Slide 1

"In Atlanta, I don’t know another place that puts so much attention on the Black entrepreneur experience; to me there is no other place that you would want to be other than at the Russell Center."

—Zebadiah Henry

CEO, INEX Systems & Designs

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Terri-Nichelle Bradley

Terri-Nichelle Bradley is the Founder and CEO of Play at Brown Toy Box. Bradley believes that Black children should see themselves positively represented in every space the experience regularly, starting with their toybox and the toy aisle. Bradley, an equity in play advocate, is on a mission to disrupt the $27B toy industry by creating a brand that reflects the world we live in today. Launched in 2017 as a STEAM kit, Brown Toy Box evolved into a full-scale educational toy company producing and curating STEAM toys, media, and experiences for centering and celebrating Black children in a manner all children can enjoy, learn, and have fun. Prior to starting Brown Toy Box, Bradley led a communications consultancy working with Fortune 500 companies in campaigns designed to connect with the African American community. Prior to that, Bradley served as the VP of Corporate, Crisis, and Public Affairs for the world’s largest global PR agency. Bradley has been awarded the Civic Impact Award, was recognized as a 2019 Atlanta’s Top 100 Businesswomen of Influence by the Atlanta Business League, acknowledged on the 2020 Who’s Who in Black Atlanta list of influential leaders and most recently named to Inc. Magazine’s 2020 Female Founders 100 list. Brown Toy Box is sold in Target stores nationwide, with Amazon, over 30 museums including the Smithsonian National Museum of African American History & Culture, as well as other independent specialty toy stores and retailers. Learn more at

Stefan Miller

Stefan Miller is the Co-Founder and CMO for Young King Hair Care, which launched in December 2019. Young King Hair Care is a multicultural grooming and lifestyle brand company with tailored offerings catering to specific needs of young men of color. Stefan is a marketing professional with 15+ years of experience across marketing, sales and consulting in the CPG and tech industries. At Young King, Stefan has been featured in over 75+ national publications, was recognized by Mintel as one of the top US brand innovations of 2021, partnered with Disney and Marvel Studios for Black Panther: Wakanda Forever, and was a participant on Season 13 of ABC’s Shark Tank. Currently Young King Hair Care is available in multiple retail partners, including Target, Walmart, and CVS, selling in over 3,000 stores across the US. Prior to founding Young King Hair Care, he led business strategy and marketing communications, while launching innovations across multiple billion-dollar brands and categories at IBM, Johnson & Johnson, General Mills, Coca-Cola, and Red Bull. Stefan L. Miller Bio Stefan holds an MBA from Kellogg School of Management at Northwestern University with concentrations in Brand Marketing, Media Management and Management in Organizations, and is a proud HBCU alum of Morehouse College with a BA in Business Administration. He currently lives with his wife and co-founder Cora and 2 kids, Kade and Cree in Atlanta, Georgia. Learn more at

Ceata E. Lash

Ceata E. Lash, CEO and founder of PuffCuff has emerged as a pioneering figure in the natural hair accessory industry, holding the distinction of being the first African-American woman to secure four US patents in this domain. Her journey to entrepreneurship was built upon a 30-year career as a graphic designer, which laid the foundation for launching PuffCuff in 2013. Ceata’s innovative leadership has earned her prestigious accolades, including the President’s Innovation Award from Sally Beauty and the New Voices + Barefoot Wine Beauty Business Grant. These achievements have placed her among the top female founders featured in Inc. Magazine. Committed to lifelong learning and growth, Ceata has completed the Goldman Sachs 10K Small Businesses National Cohort and was part of the inaugural Amazon Black Business Accelerator Cohort. Her recent completion of the “Building a Successful Diverse Business” program at Tuck Executive Education, Dartmouth, further underscores her dedication to continuous improvement and leadership in the business world. Learn more at