Build. Black. Business.

To inspire and empower Black RICE Stakeholder.


RICE is boldly pursuing pathways to expand the possibilities for RICE Stakeholder in Atlanta and beyond at a time when ensuring equitable opportunities for Black-owned businesses matters more than ever. Black RICE Stakeholder require more than symbols of hope at this critical time. They need institutions to manufacture it. RICE will do our part to help create and accelerate opportunities for Black business owners. When they feel cut off from opportunities and support, we bring them into a family of dynamic people like them, with the curriculum, coaching, co-working, connections and capital to help ensure they prosper, not just survive.

- Jay Bailey
President, CEO

Jay Bailey Standing

It's a New Day

RICE workspace daytime

Business Generator. Accelerator. Innovation Lab.

RICE is an economic mobility engine for the community: driving RICE Stakeholder and small business owners to innovate, grow, create jobs, and build wealth. We house over 50,000 square feet of convening, meeting, and innovation space in a LEED Silver Certified building, brought to life by a robust offering of educational, networking, mentoring, and capital resources. Part business generator, innovation lab, and museum, RICE invests in Black RICE Stakeholder, strengthens businesses, and creates community.

Honoring the Legacy of The Russell Family

Launching his entrepreneurship journey at the age of 12, H.J. Russell later founded H.J. Russell & Company in 1952, becoming one of the largest Minority Business Enterprises in America.

From real estate development, airport concessions to construction and project management, the Russell family has been key to Atlanta’s growth.


“Entrepreneurship helped my dreams come true. I want the same for other young people looking to make good lives for themselves…I’m a lifetime believer that for America to continue being great and provide enough jobs for its people, the only path is fostering a national entrepreneurial spirit.”

-Herman J. Russell, Sr.

RICE Leadership Team

The people making it happen.

Jay Bailey
President, CEO
Burunda Prince
Chief Operating Officer
Paul Wilson Jr.
VP of Innovation and
Brittany Saadiq, CFRE
VP of Development
headshot Malcolm-cr
Dr. Malcolm Muhammad
VP of Engagement
and Outcomes
Shalon Brown
Director of Marketing &
Shakiri Murrain
Director of
Innovation Solutions

2023 Board of Directors

H. Jerome Russell, Jr.
CHAIR President
HJ Russell & Company
Sig Mosley
Managing Partner
Mosley Ventures
Ann Cramer
Senior Consultant
Coxe Curry and Associates
Cynthia Day
President and CEO
Citizens Trust Bank
Donata Russell Ross
President and CEO
Concessions International
Sylvia Russell
Former President 
AT&T Georgia 
Carla Chaney
Equifax, Inc
Alfred McRae
Bank of America Atlanta
T. Dallas Smith
Founder And CEO
T. Dallas Smith & Company
Robert E. Benson, Jr.
Robert E. Benson, Jr.
Corporate Attorney
King & Spalding
Vivian Greentree, Ph.D.
Vivian Greentree, Ph.D.
Head of Global Corporate Citizenship and President, Fiserv Cares Foundation