The RICE Retail Readiness Academy (RRA) is an experiential learning program revolutionizing brand success in the retail industry. Unlike traditional incubators or accelerators, RRA offers targeted sprints designed to address key challenges for emerging Black brands entering retail. Led by notable entrepreneurs who have dominated the retail space, industry leaders, and national and global brands, RRA equips participants with essential skills, knowledge, and strategies for navigating the retail sector covering everything from understanding the retail environment and supply chain, to storytelling, funding and brand pitching.
The RICE Retail Readiness Academy (RRA) is an experiential learning program revolutionizing brand success in the retail industry. Unlike traditional incubators or accelerators, RRA offers targeted sprints designed to address key challenges for emerging Black brands entering retail. Led by notable entrepreneurs who have dominated the retail space, industry leaders, and national and global brands, RRA equips participants with essential skills, knowledge, and strategies for navigating the retail sector covering everything from understanding the retail environment and supply chain, to storytelling, funding and brand pitching.
The RICE Retail Readiness Academy (RRA) is an experiential learning program revolutionizing brand success in the retail industry. Unlike traditional incubators or accelerators, RRA offers targeted sprints designed to address key challenges for emerging Black brands entering retail. Led by notable entrepreneurs who have dominated the retail space, industry leaders, and national and global brands, RRA equips participants with essential skills, knowledge, and strategies for navigating the retail sector covering everything from understanding the retail environment and supply chain, to storytelling, funding and brand pitching.
The RICE Retail Readiness Academy (RRA) is an experiential learning program revolutionizing brand success in the retail industry. Unlike traditional incubators or accelerators, RRA offers targeted sprints designed to address key challenges for emerging Black brands entering retail. Led by notable entrepreneurs who have dominated the retail space, industry leaders, and national and global brands, RRA equips participants with essential skills, knowledge, and strategies for navigating the retail sector covering everything from understanding the retail environment and supply chain, to storytelling, funding and brand pitching.
The RICE Retail Readiness Academy (RRA) is an experiential learning program revolutionizing brand success in the retail industry. Unlike traditional incubators or accelerators, RRA offers targeted sprints designed to address key challenges for emerging Black brands entering retail. Led by notable entrepreneurs who have dominated the retail space, industry leaders, and national and global brands, RRA equips participants with essential skills, knowledge, and strategies for navigating the retail sector covering everything from understanding the retail environment and supply chain, to storytelling, funding and brand pitching.
RRA is open to Atlanta-based Black CPG brands with traction. Whether you’re already in retail or thriving in e-commerce, this Academy is designed for those with foundational assets, business experience, revenue, and a growth plan.
RRA is ideal for individuals ready to dive into retail or expand their blueprint and take their brand to new heights!
RRA operates in 5-month sprints. Specific start dates will be announced well in advance of each program cycle. Join the Russell Center’s email list and stay tuned to our website to receive official communications for application openings. Program duration and schedule details may vary, so be sure to check for details when applications open.
The next RRA class for 2025 – Coming Soon!
The selection committee assesses each applicant’s brand’s uniqueness, retail market potential, and your commitment to learning and growth.
Our goal is to form a group of diverse and motivated entrepreneurs eager to leverage the program’s resources and opportunities.
The selection committee assesses each applicant’s brand’s uniqueness, retail market potential, and your commitment to learning and growth.
Our goal is to form a group of diverse and motivated entrepreneurs eager to leverage the program’s resources and opportunities.
Once invited to join RICE’s RRA, participants will have the opportunity to unlock expertise from top industry leaders in retail, supply chain, finance, marketing and a host of valuable fundamentals to become retail ready. Led by RICE’s Entrepreneurs-in-Residence, which consists of three highly notable entrepreneurs who are well versed CPG brand owners, participants will receive firsthand knowledge on process and product improvement, and best practices to navigate and conquer the retail industry.
Brands that complete the RICE’s RRA can expect to emerge with a more comprehensive understanding of the retail landscape. Participants will walk away with refined business strategies, marketing plans, and operational efficiency to make informed decisions to elevate your brand in the retail sector. Brands will have an opportunity to complete a line review with industry retail buyers.
While RICE’s RRA equips brands with essential skills and knowledge, we do not guarantee immediate entry into the retail market. Success hinges on market conditions, competition, and the participant’s brand execution. Though immediate success is not guaranteed, RRA will significantly boost readiness, positioning participants for retail opportunities.
Partners like PayPal, Walmart, Target, UPS and several others collaborate with RICE to provide brands with the resources they need for retail success.
Terri-Nichelle Bradley is the Founder and CEO of Play at Brown Toy Box. Bradley believes that Black children should see themselves positively represented in every space the experience regularly, starting with their toybox and the toy aisle. Bradley, an equity in play advocate, is on a mission to disrupt the $27B toy industry by creating a brand that reflects the world we live in today. Launched in 2017 as a STEAM kit, Brown Toy Box evolved into a full-scale educational toy company producing and curating STEAM toys, media, and experiences for centering and celebrating Black children in a manner all children can enjoy, learn, and have fun. Prior to starting Brown Toy Box, Bradley led a communications consultancy working with Fortune 500 companies in campaigns designed to connect with the African American community. Prior to that, Bradley served as the VP of Corporate, Crisis, and Public Affairs for the world’s largest global PR agency. Bradley has been awarded the Civic Impact Award, was recognized as a 2019 Atlanta’s Top 100 Businesswomen of Influence by the Atlanta Business League, acknowledged on the 2020 Who’s Who in Black Atlanta list of influential leaders and most recently named to Inc. Magazine’s 2020 Female Founders 100 list. Brown Toy Box is sold in Target stores nationwide, with Amazon, over 30 museums including the Smithsonian National Museum of African American History & Culture, as well as other independent specialty toy stores and retailers. Learn more at browntoybox.com
Stefan Miller is the Co-Founder and CMO for Young King Hair Care, which launched in December 2019. Young King Hair Care is a multicultural grooming and lifestyle brand company with tailored offerings catering to specific needs of young men of color. Stefan is a marketing professional with 15+ years of experience across marketing, sales and consulting in the CPG and tech industries. At Young King, Stefan has been featured in over 75+ national publications, was recognized by Mintel as one of the top US brand innovations of 2021, partnered with Disney and Marvel Studios for Black Panther: Wakanda Forever, and was a participant on Season 13 of ABC’s Shark Tank. Currently Young King Hair Care is available in multiple retail partners, including Target, Walmart, and CVS, selling in over 3,000 stores across the US. Prior to founding Young King Hair Care, he led business strategy and marketing communications, while launching innovations across multiple billion-dollar brands and categories at IBM, Johnson & Johnson, General Mills, Coca-Cola, and Red Bull. Stefan L. Miller Bio Stefan holds an MBA from Kellogg School of Management at Northwestern University with concentrations in Brand Marketing, Media Management and Management in Organizations, and is a proud HBCU alum of Morehouse College with a BA in Business Administration. He currently lives with his wife and co-founder Cora and 2 kids, Kade and Cree in Atlanta, Georgia. Learn more at youngkinghaircare.com
Ceata E. Lash, CEO and founder of PuffCuff has emerged as a pioneering figure in the natural hair accessory industry, holding the distinction of being the first African-American woman to secure four US patents in this domain. Her journey to entrepreneurship was built upon a 30-year career as a graphic designer, which laid the foundation for launching PuffCuff in 2013. Ceata’s innovative leadership has earned her prestigious accolades, including the President’s Innovation Award from Sally Beauty and the New Voices + Barefoot Wine Beauty Business Grant. These achievements have placed her among the top female founders featured in Inc. Magazine. Committed to lifelong learning and growth, Ceata has completed the Goldman Sachs 10K Small Businesses National Cohort and was part of the inaugural Amazon Black Business Accelerator Cohort. Her recent completion of the “Building a Successful Diverse Business” program at Tuck Executive Education, Dartmouth, further underscores her dedication to continuous improvement and leadership in the business world. Learn more at thepuffcuff.com