Russell Innovation Center for Entrepreneurs

December 19, 2024

BUILD.
BLACK.
BUSINESS.

Russell Innovation Center for Entrepreneurs (RICE) is the leading economic mobility engine in Atlanta, helping to create and accelerate opportunities for Black business owners across the South and beyond.

Readiness x Uncommon Access = Growth

The Latest & Greatest at RICE - The Latest & Greatest at RICE - The Latest & Greatest at RICE -

Exciting things are happening at RICE!

1. Beyond Innovation Campaign: A Vision for 2034

2. Read the Latest RICE Report

3. Our Content Studio is Now Available for Bookings

4. Build. Black. Business. Shirts Now Available

Since Day One, our intent has been to serve our Stakeholders by doing things differently. We know no single organization can meet every need for entrepreneurs and small businesses. So, we choose to break down silos and invite others in– to take up residence at 504 Fair Street.

What we’ve built is a one-of-a-kind ecosystem where RICE and mission aligned experts collaborate to provide Stakeholders Uncommon Access to the capital, connections, and resources they need.

RICE Market

RICE Market Our Mission: BUILD. BLACK. BUSINESS

Black Excellence Lives Here

$14.99 USD

Build Black Business - Black T-Shirt

$14.99 USD

Build Black Business - White T-Shirt

$14.99 USD

OUR AIM

Our mission is to multiply thriving Black businesses and produce new economic value in our City and beyond.

Our aim – by 2034:

Generate and  accelerate 1,000 Black-owned businesses

Contribute to the creation of 3,000 new jobs

Produce 2 Billion Dollars in New Economic Value*

$ 0 Billion

*Measurable, financial gains driven directly by the RICE Ecosystem

Partnerships That Drive Progress

Black prosperity multiplied through business ownership: Transformational change requires strong partnerships  and impact-driven collaboration. We have developed incredible momentum, and in the face of COVID-19 and current social climate, the necessity to provide access, opportunities, and resources to the Black business community is more critical than ever. We need systems to facilitate growth by design rather than support systems designed to prevent it. We’re here from ideation through acceleration and beyond to connectivity and the resources needed to build stronger business leaders, better communities, and more profitable businesses. Creating jobs, increasing wealth, and advancing Black pathways.

Our Valued Partners

These incredible organizations share our vision for advancing Black entrepreneurship

Stakeholder Highlights & Testimonials

"When we first became RICE Stakeholders, it felt amazing, they were giving us resources… it has really helped us scale to the next steps of our business.”

-Zoe Oli

RICE Stakeholder, CEO, Beautiful Curly Me

"I started off in the Develop Stage and I graduated to Execute, I’m very excited about that and the things that I learned in Develop; it made me not just a better person but a better businessman."

-Louis Deas

Owner, Founder & CEO of Try Deas & Other Treats

"In Atlanta, I don’t know another place that puts so much attention on the Black entrepreneur experience; to me there is no other place that you would want to be other than at the Russell Center."

-Zebadiah Henry

CEO, INEX Systems & Designs

Impact in Action: See How RICE Stakeholders Drive Change

Together, we're building a legacy of transformation. Our stakeholders are making an impact that resonates far beyond the numbers:

More than 500 Stakeholders shaping the future

Over 2,500 Jobs Created empowering communities

$547M+ in Revenue Generated fueling economic growth

$ 0 M+

Stay Connected

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Russell Innovation Center for Entrepreneurs

BUILD.
BLACK.
BUSINESS.

The Latest & Greatest at RICE - The Latest & Greatest at RICE - The Latest & Greatest at RICE -

1.

Beyond Innovation Campaign: A Vision for 2034

2.

Read the Latest RICE Report

3.

Our Content Studio is Now Available for Bookings

4.

Build. Black. Business. Shirts Now Available