BUILD.
BETTER.
BUSINESS.
Russell Innovation Center for Entrepreneurs (RICE) is the leading economic mobility engine in Atlanta, helping to create and accelerate opportunities for business owners across the South and beyond.
The Latest & Greatest at RICE - The Latest & Greatest at RICE - The Latest & Greatest at RICE -
Since Day One, our intent has been to serve our Stakeholders by doing things differently. We know no single organization can meet every need for entrepreneurs and small businesses. So, we choose to break down silos and invite others in– to take up residence at 504 Fair Street.
What we’ve built is a one-of-a-kind ecosystem where RICE and mission aligned experts collaborate to provide Stakeholders Uncommon Access to the capital, connections, and resources they need.
RICE Market
RICE Market Our Mission: BUILD. BLACK. BUSINESS
OUR AIM
Our mission is to create the conditions necessary for entrepreneurs to grow, thrive and succeed.
Our aim – by 2034:
*Measurable, financial gains driven directly by the RICE Ecosystem
Partnerships That Drive Progress
Prosperity multiplied through business ownership: Transformational change requires strong partnerships and impact-driven collaboration. We have developed incredible momentum, and in the face of COVID-19 and current social climate, the necessity to provide access, opportunities, and resources to the Atlanta business community is more critical than ever. We need systems to facilitate growth by design rather than support systems designed to prevent it. We’re here from ideation through acceleration and beyond to connectivity and the resources needed to build stronger business leaders, better communities, and more profitable businesses. Creating jobs, increasing wealth, and advancing entrepreneurial pathways.
Our Valued Partners
These incredible organizations share our vision for advancing entrepreneurship in Atlanta.























Stakeholder Highlights & Testimonials
"When we first became RICE Stakeholders, it felt amazing, they were giving us resources… it has really helped us scale to the next steps of our business.”
-Zoe Oli
RICE Stakeholder, CEO, Beautiful Curly Me
"I started off in the Develop Stage and I graduated to Execute, I’m very excited about that and the things that I learned in Develop; it made me not just a better person but a better businessman."
-Louis Deas
Owner, Founder & CEO of Try Deas & Other Treats
"In Atlanta, I don’t know another place that puts so much attention on the entrepreneur experience; to me there is no other place that you would want to be other than at the Russell Center."
-Zebadiah Henry
CEO, INEX Systems & Designs
Impact in Action: See How RICE Stakeholders Drive Change
Together, we're building a legacy of transformation. Our Stakeholders are making an impact that resonates far beyond the numbers:
Stay Connected
Subscribe to our newsletter for upcoming RICE events, news, and updates