Dr. Monica Williams and Dana Roberts, co-founders of RedDrop, proud RICE Stakeholders and graduates of the Retail Readiness Academy, recently achieved a remarkable milestone by winning the $1M grand prize at the 2024 Black Ambition Demo Day. Their journey, which began with the support and resources provided by the Russell Innovation Center for Entrepreneurs (RICE), exemplifies the transformative power of preparation, mentorship, and community.
The RICE Retail Readiness Academy TM (RRA TM) supported Dr. Williams’ & Ms. Roberts’ journey, by equipping them with critical skills and connections needed to scale her business. The pitch preparation included participating in Walmart’s “On the Road to Open Call” event hosted at RICE where RedDrop received a fast pass; along with additional pitch workshops. Entrepreneurs enjoyed access to workshops featuring RICE Stakeholder Maire Rosa of E-Com Spaces, the 2023 Black Ambition 2nd Place Prize winner, and international speaker Elaine Powell, the Thought Disruptor, to prepare for this year’s Demo Day. Through RICE programming, Dr. Williams & Ms. Roberts’ have undoubtedly gained insights into refining their business strategy, mastering pitch techniques, and navigating the entrepreneurial ecosystem.
At Black Ambition Demo Day, RedDrop showcased its vision with poise and precision, attributes honed through their time at RICE. Black Ambition, a nonprofit founded by Pharrell Williams, aims to empower Black and Hispanic entrepreneurs by providing funding, mentorship, and strategic resources. This year’s competition emphasized innovation in areas such as technology, healthcare, and consumer products, with Dr. Williams & Ms. Roberts standing out for their groundbreaking work to innovate the teen wellness space with their company RedDrop.
Dr. Williams’ & Ms. Robert’s win is not only a testament to their own brilliance but also highlights the significance of programs like RICE’s Retail Readiness Academy TM that nurtures entrepreneurial talent in underrepresented communities. As RedDrop moves forward, their success serves as an inspiration for future RRA TM participants, demonstrating the power of preparation, community support, and bold ambition.
To learn more about Black Ambition and its impact, visit Black Ambition Prize. For information about the RICE Retail Readiness Academy TM and its programs, visit Russell Innovation Center for Entrepreneurs.
