

Let’s build
Generation Black Wealth
Atlanta leads the nation in income inequality and economic immobility. By all measures of household financial security, Black households in Atlanta are faring worse than white households.
Almost 70% of Black families are liquid asset poor 37% of Black households have zero net worth Median Black household income is $28,105 (it is $83,722 for White households). The median net worth for Black business owners is 12 times higher than Black non-business owners. The gap in average wealth between Black and White adults decreases from 13:1 to 3:1 when you compare the wealth of business owners by race. According to Global Policy Solutions, if people of color owned businesses at the same rates as white entrepreneurs, it would result in million more jobs and $300 billion in worker income.
This is especially true in the Russell Center’s own neighborhood – Atlanta’s Westside. Once a hub for trade and industry, unemployment rates now hover over 20% and nearly half the population is living below the poverty line. A collection of predominantly Black neighborhoods, the Westside is a window into the wider tapestry of economic disparity drawn along racial and ethnic lines in metro Atlanta and across the United State
WHY ENTREPRENEURSHIP?
Build Generational Wealth.
Decrease Unemployment.
Improved Earning Potential.



of Black Businesses have only 1 employee
The Time is Now
Atlanta leads the nation in income inequality and economic immobility. By al measures of household financial security. Black households in Atlanta are faring worse than white households.
RICE provides Entrepreneurs
+ Access to Capital
+ Economic Dev. Opportunities
+ Technical Assistance
+ Big Ideas Learning Platform
+ Leadership Development
+ Office Space