UPCOMING EVENTS AT RICE
2nd AnnualInnovation Golf Classic
October 31, 2023Piedmont Driving Club
Black prosperity multiplied through business ownership
Transformational change requires strong partnerships and impact-driven collaboration. We have developed incredible momentum, and in the face of COVID-19 and current social climate, the necessity to provide access, opportunities, and resources to the Black business community is more critical than ever.
We need systems to facilitate growth by design rather than support systems designed to prevent it.
We’re here from ideation through acceleration and beyond to connectivity and the resources needed to build stronger business leaders, better communities, and more profitable businesses. Creating jobs, increasing wealth, and advancing Black pathways.
Build. Black. Business.
Our mission is to multiply thriving Black businesses and produce new economic value in our City and beyond.
Our aim – by 2034:
Generate and accelerate 1,000 Black-owned businesses
Generate and accelerate 1,000 Black-owned businesses
$2 Billion
Generate and accelerate 1,000 Black-owned businesses
Testimonials
RICE has had a huge impact on my business. I’ve been in business 7 years and been to several organizations; every challenge we’ve faced, RICE has given us advice or connected us to the right people; actually putting actions behind their words.”
– Ceata Lash
Co-founder, PuffCuff



I am so proud to be a part of what’s happening at RICE. I have an opportunity to take stake in the economic growth in the city with my people.”
– Dondre Anderson
CEO, Symphony Chips



I want my legacy to be tied to what we build at the Russell Center. RICE is a template for how entrepreneurship can be done right and how to really build our community.”
– Terri-Nichelle Bradley
CEO, Brown Toy Box



At RICE I was blessed to find a community that offered wisdom as they laughed and partook in the wit. From my earliest days as a stakeholder. I was met with bright smiles, brilliant minds, and beautiful black faces—a group of likeminded people who were pursuing different paths but the same ultimate goal—success. Suddenly, I became a part of something bigger than myself. “
– Louis Deas
CEO, Deas Nuts and Other Sweet Treats



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504 Fair St SWAtlanta, GA 30313
The Russell Innovation Center for Entrepreneurs (RICE) is Atlanta’s home for Black entrepreneurs. Positioned as a business generator, RICE serves as an economic mobility engine for the community: driving entrepreneurs and small business owners to innovate, grow, create jobs and build wealth. Inspired by the legacy of Herman J. Russell, one of the most successful Black entrepreneurs and civic leaders in Atlanta, RICE remains dedicated to its mission to Build. Black. Business. and stands as the only initiative of its kind in the nation. For more information visit www.RussellCenter.org, and follow @RICEAtlanta on Instagram and Twitter and @RussellCenterAtlanta on Facebook.About Us
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