BIG IDEAS

BIG IDEAS

Big IDEAS is more than a curriculum. It is a person-centered approach designed with entrepreneurs’ needs in mind. The Big IDEAS curriculum was created by business leaders around the country to help them develop an action plan for creating sustainable businesses. Step by step, the Inspire, Develop, Execute, Accelerate, and Scale stages teach vital concepts. As they participate in this series, entrepreneurs learn to create a business model, develop a problem statement, evaluate customer clarity, assess the profitability of their offerings, promote team engagement, leverage key partnerships, optimize the supply chain, and more!

1

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CATALYST
SESSION

2

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PATH GROUP
COACHING

3

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LEARNING
LABS

4

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1 ON 1
CONSULTING

5

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SOCIAL GATHERINGS
& SPECIALLY CURATED
EXPERIENCES

Curriculum

+ Readiness focused
+ Customized to your stage
+ Facilitated by subject matter experts
“Same stage, different journey.”

Connection


+ Bi-monthly small group sessions
+ Problem-solving and ideation
+ Accountability and progress tracking

Coaching

+ 1-on-1 assistance from business experts
+ Office hours with simplified scheduling

Community

+ Stakeholder directory
+ Coming soon: Online engagement and
communication tools
+ Accountability and progress tracking

I INSPIRE EXECUTE E S SCALE A ACCELERATE FROM INSPIRETO CONCEPT Exploring entreprenership andstarting an ideationdiscovery journey. FROM COMPANYTO CUSTOMERS Execution trumpseverything inbusiness. We act,then we learn. FROM CONCEPTTO COMPANY Validating thefeasibility, desirability,and viability of aspecific concept. FROM CUSTOMERSTO GROWTH Building a strongerbusiness model andrapidly moving thecompany forward. FROM DOERTO OWNER Supporting ContinuedSuccess with real-timeassistance andindividualized support. D DEVELOP

INSPIRE

From Curiosity to Concept

READINESS CRITERIA: After this stage, entrepreneurs can succinctly articulate their business concept (and problem it solves). They can also describe their readiness to develop their concept into a company.

LEARNING MAP:

  • Ideation & Exploration
  • Business 101
  • Personality profile
  • The Entrepreneurial Mind
  • Creative Storytelling
  • Resource Roadmap
  • Business Plan

DEVELOP

From Concept to Company

PURPOSE: We help entrepreneurs validate feasibility, desirability, and viability of their specific business concept and build the company to support it.

READINESS CRITERIA: After this stage, entrepreneurs can succinctly articulate their service/product offerings, their customer and market, what differentiates them, and how they will make money.

LEARNING MAP:

  • Vision, Mission, Goals, Objectives
  • Market analysis
  • Business plan
  • Web site, Social media accounts
  • Legal company formation
  • Financial statements (P&L, Balance Sheet, Cash Flow)

EXECUTE

From Company to Customers

PURPOSE: We help entrepreneurs activate their learning to date, experiment, leverage toolkits provided and execute their business with support.

READINESS CRITERIA: After this stage, entrepreneurs can succinctly articulate their service/product offerings, their customer and market, what differentiates them, and how they will make money.

LEARNING MAP:

  • Vision/Mission Clarity
  • Customer discovery
  • Customer acquisition / business development process (repeatable)
  • Product/service delivery
  • Business model
  • Marketing plan
  • Pitch Deck

ACCELERATE

From Customers to Growth

PURPOSE: We help entrepreneurs expand their revenue and customer base, and deploy systems that will position them well for scale.

READINESS CRITERIA: After this stage, entrepreneurs can succinctly describe their levers for growth, how they have grown their business, their anticipated barriers and mitigation strategies, and how they track progress.

LEARNING MAP:

  • 3-Year Strategic plan with growth strategy
  • Operations manual
  • Employee manual
  • 3-Year Org Chart
  • Grow sales and customer expansion
  • Exploring capital acquisition

SCALE

From Doer to Owner

Pacesetters Studio, is The Russell Center’s invitation-only experience, that supports (10) growth stage Black led companies selected for a two-year in-house entrepreneur studio experience. Anchored by Ernst and Young’s trademarked Velocity platform and RICE signature curriculum – collaborating with some of the biggest names in business.

These high potential companies receive the highest levels of access and support in wrap-around services to accelerate and support their growth, profitability and scale. Partners include Google, Chase Bank, Accenture, King and Spalding and others ultimately creating jobs, strengthening the community, increasing wealth, and setting the pace for others to follow.

PACESETTERS

The Pacesetters Studio gives select Black business owners a way to build their business beyond the SCALE stage.

TWO-YEAR EXPERIENCE

SIGNATURE CURRICULUM

aquagenuity-logo
Doll Avant
Founder & CEO Aquagenuity
asrt-logo
Michael Astwood

President & CEO

ASRT, Inc.

basic-diversity-logo
Al Vivian
President & CEO Basic Diversity, Inc.
beautiful-curly-me-logo
Evana & Zoe Oli
President & Co-Founder Beautiful Curly Me
brown-toy-box-logo
Terri-Nichelle Bradley
Founder & CEO Brown Toy Box
empowrd-logo
Horace Williams
Founder & CEO Empowrd
productions-com-logo-min
Carolyn Pitt
Founder & CEO Productions.com
the-dragon-group-logo-min
Yvonne & Randall Dragon
Co-Founders The Dragon Group
harvard-debate-council-logo-min
Brandon Fleming & Kellye Britton

Founder & Co-Founder / CEO & Director of Operations
Harvard Debate Council Diversity Project

we-buy-black-logo-min
Shareef Abdul-Malik

Founder

We Buy Black

Big IDEAS Curriculum

PROFESSIONAL DEVELOPEMENT

LEADERSHIP & MANAGEMENT

MARKETING & SALES

FINANCIAL ACUMENT

STRATEGY EXECUTION

PROFESSIONAL DEVELOPEMENT

Readiness Indicators

INSPIRE

CURIOSITY TO CONCEPT: PROBLEM TO SOLUTION

DEVELOP

CONCEPT TO COMPANY: SOLUTION TO PRODUCT/SERVICE

EXECUTE

COMPANY TO CUSTOMERS: PRODUCT TO MARKET

ACCELERATE

CUSTOMERS TO CAPITAL: MARKET TO SCALE

SCALE

CAPITAL TO CAPACITY: SCALE TO SUSTAINABILITY